Artificial Intelligence (AI) has undergone substantial evolution in the past two years, particularly driven by advancements in foundation models, generative AI (e.g., large language models like OpenAI’s GPT-4), and edge AI.
The release of transformer-based architectures and scalable deployment frameworks has enabled AI systems to perform tasks such as code generation, document summarisation, multimodal input processing, and real-time decision-making with minimal supervision. For example, GPT-4 Turbo is now capable of handling 128k-token contexts, enabling deep document comprehension and long-term reasoning, which significantly enhances knowledge management systems and virtual assistants in enterprise environments.
From a business perspective, AI is transforming operations by automating repetitive tasks, optimizing supply chains, personalizing customer experiences, and enhancing decision-making through predictive analytics. For instance, Siemens implemented AI-driven predictive maintenance using machine learning models trained on sensor data, reducing downtime and improving equipment reliability. Unilever applied AI to optimize marketing strategies and consumer insights by analyzing massive datasets using natural language processing (NLP). Morgan Stanley deployed OpenAI’s models to assist financial advisors with rapid, compliant responses to client inquiries, effectively merging human expertise with AI speed.
According to McKinsey & Company (2023), 55% of organizations have adopted AI in at least one business function, up from 50% in 2022, with reported benefits including cost savings, enhanced product quality, and faster innovation cycles.
To successfully implement AI features, the following prerequisites are essential:
As AI continues to evolve at an unprecedented pace, the true differentiator for organizations won’t be access to technology. It will be the ability to implement it with purpose, discipline, and vision. By building strong foundations and aligning AI initiatives with strategic goals, businesses can move beyond experimentation and unlock meaningful, scalable impact. The future of AI is not just about innovation, it’s about execution. At Ivy Partners, we understand what it takes to support you at every stage of that journey.
References:
- McKinsey & Company, “The State of AI in 2023”, https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai-in-2023
- OpenAI, GPT-4 Technical Report, https://openai.com/research/gpt-4
- Siemens, AI for Industry 4.0, https://www.siemens.com/global/en/products/automation/topic-areas/artificial-intelligence.html
- Unilever, AI in Consumer Insights, https://www.unilever.com/news/news-search/2023/ai-in-action/
- Microsoft, AI in Financial Services with Morgan Stanley, https://blogs.microsoft.com/blog/2023/03/14/openai-and-morgan-stanley-transform-financial-advisory/

About the Author
Ludovic Staehli